Do you own a restaurant business? Implementing some good restaurant promotion ideas might help your restaurant grow more quickly than your average competitors.
This article is going to share with you 10 Good Restaurant Promotion Ideas owners can use to maximize profits. They are simple, effective, and able to be run without busting a hole in your budget.
Some good restaurant promotion ideas to follow
If you don’t have a website designed for your local restaurant business, you are definitely running behind. Having a website is essential to your success, especially in the restaurant industry. A website provides you a great way to showcase your menu items to potential customers. Typical customer will search online for restaurants, and he or she will browse through a list of menu items to determine if the restaurant is affordable. Also, make sure such website is mobile friendly. Per Pew Research survey 77% of Americans own a smartphones now; therefore, if you don’t have a web presence you run the risk of losing many potential customers.
Add a blog to your website to share constant updates about your restaurant and develop better customer relationships. Let say you change by adding or removing an item, one of the best way to spread the information is via a blog post.
Social Media Presence
You have a website but not engaging your customers through social media. Your customers, prospects, peers and competitors are probably talking about their experience at your restaurant, but you have no clue. It’s time to start listening and engaging them using these platforms such as Twitter, Facebook, and Instagram. These platforms will help you generate tremendous online exposure for your restaurant brand where you can share photos of food from your menu to entice potential customers.
E-mail is one of the most powerful tools in a restaurant’s marketing arsenal. It’s easy, and probably most inexpensive way to reach people who actively want to hear from you. It’s always recommended to send out e-mails at least once a month to people in your email list. Such emails can be Opening announcements for new restaurants, Menu items: Specific dishes, new additions, seasonal specials and discounts. According to MarketingSherpa research 91% of Americans enjoy receiving promo emails, so make use of e-mail marketing to grow your restaurant business.
Submit To Local Directories
It important that your business get listed in local searches. One way to connect with people looking for a local restaurant or pub is to list your business on places like Yelp, Google, Facebook and Upamile which is free. For instance, restaurant Fork n’ Pint which was recently added to Upamile has all the basic information about the restaurant for anyone to make a decision to pay a visit.
Having good PR helps maintain your restaurant image, especially on the web. Connect with your local news organizations. They are always on the look out for new information, so if you have an expansion or add a new important employee reach out to them and let them know. That’s usually result in free publicity for your restaurant business.
Restaurant birthday program
Establishing a birthday program in your restaurant is vital to maintain and grow the relationship with customers. When visitors show up at the restaurant, your goal is to see them over and over again, therefore, only way to do that is to build a strong relationship with them.
Customer Satisfaction Surveys
If you own a restaurant, you know that customer satisfaction is key to your your business success. Therefore, having the ability to measure customers satisfaction should be your one of your top priorities.
Using contest can drive a lot of traffic to your restaurant social media and potentially to your door step. It is a good way to increase your restaurant brand awareness. When running a contest, it is important to capture your customers information such as Name, Email or phone number which you can later use in your email marketing strategy.
Hire A Marketing Agency
If you don’t have the time to implement any of those restaurant promotion ideas above, you might want to start considering hiring a marketing agency to perform the work for you. For instance, Restaurant Marketing Labs seems to offer most of those services you might need.
All in all, opening and running a restaurant is a very costly business as we all know — If you are a restaurateur, owner or manager and find yourself wearing multiple hats especially being in charge of Marketing, following these simple restaurant promotion ideas might be your best defense against empty tables.